vybey launches coffee alternative
A Scottish-based company is looking to lead the way when it comes to brain nutrition with coffee alternatives powered by nootropics and adaptogens.
vybey – an openly ambitious brand committed to helping consumers eat smarter while living healthier lives – recently secured a Wholefoods listing for its nutritionally complete plant-based powders and complete meals in a bottle.
The move means the Glasgow-based business is well-placed to unveil its alternative to coffee, Braincare Smart Focus – a medicinal-mushroom based brew powered by nootropics and adaptogens (available in Cacao & Matcha).
Gordon Belch (vybey co-founder) had become increasingly concerned about his growing dependence on coffee, an addictive morning brew which offered no nutritional worth and with an unwelcome reputation for fuelling jitters and energy crashes.
Belch was determined to create a coffee alternative for time-poor individuals that offered improved focus and clarity of thought throughout the day; banishing debilitating brain fog.
The scope to create a drink that prioritised brain health optimisation while super-charging one’s overall wellbeing made perfect sense, a sustained energy offering that leaned on a number of trusted ancient ingredients with proven cognitive upsides: Lion’s Mane mushroom (improved concentration and brain health), Maca Root (increased energy and endurance), chaga mushroom (powerful anti-oxidant) turmeric (reduced inflammation…..) .
“Breakfast is an untapped eating occasion offering so much scope for genuinely holistic brands to prosper,” notes Gordon. “From day one, vybey’s snowballing status as a category disruptor meant it was well placed to extend its reach beyond basic nutrition to also encompass brain health. Our entire range is meticulously formulated with an array of premium quality, sustainably sourced plant-based proteins and brain health ingredients, including adaptogens, nootropics and prebiotics.”
