Vybey enters the healthy snacking fray
Glasgow-based vybey is advancing its mission to spread positive vibes via the eagerly anticipated launch of its 3-strong range of plant-based, Complete Nutrition bars that takes all its invaluable plant protein learnings into on-the-go snacking bars.
vybey’s 3- strong bar offer includes: an indulgent, rich & fudgy Chocolate Brownie, a sweet yet tart Raspberry White Chocolate and a zingy cool Mint Chocolat.
Today’s healthier snacking revolution feeds into a growing realisation that what one eats and drinks is inextricably tied to one’s greater wellbeing.
The appeal of clean-deck protein bars extends far beyond gym fanatics to include any ingredient-savvy individual seeking out a viable, healthier choice confectionery that over-indexes in taste and texture whilst contributing to a healthier, active lifestyle: aid weight management, provide extra energy and stamina, assist muscle repair and boost immunity.
A recent USA trends report has outlined how 60% of global consumers are choosing foods and drinks offering clear, preventative health benefits that support their wider wellbeing. At the same time disturbing global forecasts now suggest that 57% of all global calories consumed come courtesy of ultra-processed foods.
According to vybey co-founder, Gordon Belch, “vybey’s healthy ambitions meant we were never going to confine our expertise to the ‘meal replacement’ drinks aisle. Our hard-earnt learnings within vegan, dairy-free and planet-friendly ingredient decks, coupled with our pioneering push into the cognitive upsides of nootropics (Braincare range), meant we were perfectly poised to champion the next generation of ‘nutritionally optimal’ snacking bars that can be used as an on-the-go snack, as pre/post workout fuel or as a makeshift meal.”
Made with dates, gluten-free oats, almonds, pea protein, coconut powder and tapioca fibre, these dual focus Brain & Body bars combine 20g of plant-based protein with healthy fats, gut-friendly fibre, and a generous smattering of trusted braincare nutrients that fuel focus, boost memory and bolster all-round cognitive health
‘Today,’ concludes Gordon, ‘The lines between indulgent treats and functional foods have blurred like never before, which is why we were insistent that our best-in-class brain & body bars tipped their hats to nostalgic flavours as deliciously diverse as Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate.’
