Vadasz is adding to its line-up of gut health options with the launch of its naturally fermented and live cultured Kimchi Shot.
The first-to-market innovation combines the distinctive flavours and gut-health and immunity benefits of kimchi into a convenient, on-the-go drink format.
The Vadasz Kimchi Shot, 60ml (RRP £2) is available from Ocado nationwide.
The shot contains Kimchi-derived probiotics and fibre, which help to maintain a healthy digestive system. Made from 100% plant-based ingredients, it is crafted with naturally fermented, live-cultured traditional kimchi brine, featuring ingredients such as Chinese leaf, carrot, spring onion, Korean chilli flakes (Gochugaru), fresh ginger, garlic and sea salt. It can be enjoyed as a morning health boost, a healthier lunchtime alternative to juice, or a refreshing pick-me-up after a gym session or run.
Unlike most shots on the market, the Vadasz Kimchi Shot is completely natural, with no artificial ingredients or added sugar. It also has a unique savoury umami flavour, compared to the sweet shots that dominate supermarket shelves.
Yvonne Adam, chief marketing officer at The Compleat Food Group, home of Vadasz, said: “As the UK’s leading pickles and kimchi brand, we’re always exploring ways to bring the Vadasz magic to new categories. With the health shots market expected to double in value to £60m by the end of 2025 (source: Circana 52 w/e 4 August 2024), we saw an exciting opportunity to launch a health shot that not only breaks new ground but also builds on the success of our Kimchi Ketchup and Super Beet Kimchi, continuing our kimchi revolution.
“We’re thrilled to introduce a bold new proposition to the health shots category, one that perfectly aligns with growing consumer demand for products that offer convenience, functionality and natural ingredients. This is just the beginning for an exciting pipeline of innovation for Vadasz in 2025.”
