Urschel to offer Kronen systems
Urschel has announced a collaboration with Kronen, which will see it become a minority stakeholder in Kronen through a capital investment.
For Urschel, this is a strategic opportunity to expand and complement its current offerings. Kronen’s products include conveying, packaging, and small to medium scale cutting machinery.
“This business venture will strengthen our market share and greatly benefit Urschel customers, specifically in the US, Mexico, and parts of Asia. We hope this new venture with Kronen will yield significant growth for both companies,” stated Alan Major, chief sales officer.
Urschel Laboratories is considered a global leader in food cutting technology, headquartered in the US, centrally located in Chesterton, Indiana one hour outside of Chicago. Urschel has a global network of direct offices and distributors surrounding the globe with centralised hubs in Europe and Asia.
Kronen is an international leading manufacturer of food processing technology for salad, vegetable, and fruit processing located in Germany. The goal of both partners is to strengthen their market positions, combine their expertise, increase sales, and achieve sustainable growth. Both companies and brands will remain fully independent, and Urschel manufacturing and production in Chesterton, Indiana, USA as well as Kronen sites in Kehl and Achern, Germany will continue to operate as before.
The sales collaboration will begin in the United States and Mexico in July. In Asia, Urschel will take over sales starting in 2026. Urschel and Kronen are united by a range of strategic goals to combine their strengths and develop together. Urschel customers should contact their local Urschel salesperson in the US and Mexico via urschel.com if interested in a Kronen purchase or to learn more about Kronen products visit kronen.eu. More and more information about Kronen systems will be added to the Urschel website in the coming months.
“The partnership is a milestone in Kronen’s company history. Announcing such a collaboration is not an everyday occurrence. It strengthens our position and visibility in the market. With the increase in orders and revenue, and with Urschel’s investment in our two production sites in Kehl and Achern, we can accelerate our development. This allows us not only to remain a future-proof employer, but also to Kronen.
From an operational standpoint, the sales partnership collaboration is clearly defined in countries and regions. Urschel will have sole distributor rights in the USA, Mexico, and Asia (excluding Vietnam). Both companies said that leveraging the Urschel global network of sales and support in these regions will be a win-win proposition.
Urschel exclusively manufactures Urschel cutting systems for high processing capacities as well as all crucial parts and knives for Urschel cutting machinery. Kronen machines and lines complement Urschel’s product range. This enables Urschel to offer its customers in the USA, Mexico, and Asia complete solutions – from disinfection, preparation, peeling, cutting, mixing, washing, drying, conveying, and weighing to packaging. Additionally, Kronen small to medium cutting machines, which meet different customer requirements, further expand Urschel’s portfolio and will also be distributed.
