The Importance of Professional Car Maintenance and Repair

The cost of maintaining and repairing a vehicle is one of the major costs a car owner faces. To be considered legally safe to drive, any car in the UK must be in excellent condition.

Some people try to save money by finding and replacing their own car parts. However, only a tried and trusted car maintenance expert can ensure the highest level of safety.

If you are a car maintenance expert, here are some aspects of your job that you can highlight to your customers so they keep coming back:

You make cars safe to drive

As a car maintenance professional, you can give drivers the peace of mind of knowing that you will make sure their car is safe to drive. When they attempt a DIY job or have work done by an unqualified friend, there is always an increased risk. You also have better knowledge about how to use grease, oil and lubricant dispensers. Good lubrication protects car components from friction. But if an inexperienced user tries to use these products, they may end up damaging the car.

You are the one who is best positioned to fix a car’s:

• Brakes:
• Engine 
• Steering
• Tyres
• Safety systems

You can do the job more efficiently

Car owners often don’t have ample time to do car maintenance jobs themselves, so if they attempt it, they may rush the job. As an auto professional, you know exactly how much time you need to allocate time to each job. You also have the machinery you need to complete achieve a higher standard.

You bring a level of skill and experience to the job that a non-professional doesn’t have. This makes it worthwhile for a customer to pay slightly more for professional work.

You are also much more likely to be aware of the health and safety guidelines pertaining to your industry.

You use high-quality products

As a car maintenance professional, you probably have access to better quality materials, so you can do a more thorough repair job.

And you probably have your go-to suppliers for sourcing maintenance products and car parts. You know exactly what to expect in terms of turn-around time when you order your products.

You will have worked with so many vehicles and vehicle brands in the past that you’re in a unique position to make product recommendations. This gives you a significant edge over the average DIY car repair hobbyist. 

So, what are some quick ways you can impress upon your customers the relevancy of your auto repair business?

Add a USP to your brand

There are plenty of car garages and dealerships around, so you need to ensure there is something exciting and different about your services.

Why not add another USP to your brand and use your website and social media to shout about it? This could be something as simple as an in-house affiliation with a well-known brand. 

For example, you could highlight the fact that you are part of the Good Garage Scheme. Many customers are scared that a garage may be dishonest and try to sell them unnecessary repairs. This certification reassures them that you are honest.

If you specialise in any repair types that your competitors don’t offer (instead offering replacements that cost the customer more), make sure you highlight this in your marketing efforts, too!

Another thing you should mention is any skill you have with EV repairs. Electric cars are increasingly popular, but there is currently a skill shortage when it comes to repairing them. So if you offer this specialism, don’t keep it a secret!

Professional car maintenance and repair is something that is in constant demand. Don’t miss out on customers by allowing your business to be undervalued! Better marketing and better customer conversations will keep your business’ wheels in motion.