Tango Apple launches in new, sugar free format
Tango is continuing to give the nation’s tastebuds a spanking with the launch of its popular apple flavour in a sugar free format.
Tango Apple Sugar Free is the latest addition to the range, tapping into the growing demand for sugar free products.
The Tango brand has doubled in size in the last five years, becoming the fourth largest brand in the fruit flavoured carbonates category[1].
Now worth over £61million[2], the Tango brand is well placed to continue its growth through sugar free flavours, which currently deliver £25million (+54% vs last year) in value sales[3].
Tango Apple has a lot of heritage and has seen multiple organic social campaigns asking to bring it back in more pack formats.
To satisfy consumer demand for sugar free flavours[4] and, as the number one factor when choosing soft drinks is low sugar content[5], Britvc said it is the perfect time to introduce Tango Apple in a sugar free formulation.
Ben Parker, retail commercial director at Britvic said Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 2022[6].
“Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth,” Parker added.
Britvic is a leader in healthier soft drinks and well over 90% of its brands in the UK are either no or low sugar drinks. Globally, its portfolio contains an average of 25 calories per 250ml serve, with drinks in its Great Britain market being even lower.
Tango Apple Sugar Free is available in Tesco now and launches from mid-September across the wider market in a range of pack sizes.
