Südpack brings reliability to food protection and reclosability with Multipeel
Südpack is actively promoting the performance and sustainability of Multipeel as the optimal packaging solution for sliced cheese and cold meats.
Offering a reclose system, Multipeel prevents products from drying out prematurely, while retaining freshness, flavour and an appetising appearance and providing extra convenience – an aspect that surveys have shown to be of great importance to the majority of consumers.
According to Südpack, three reclose systems dominate the European market for sliced cheese and cold meats: snap-on lid systems, reclosable labels or adhesive strips, and lidding films with an integrated reclose system, such as Multipeel.
“Our system is definitely superior to other technical solutions in terms of material efficiency, costs and line performance. Snap-on lids are considered less sustainable due to the substantial material requirements for the heavy lid solution. And while reclosable labels weigh less, they are economically less attractive. Line performance in the packaging process is also significantly restricted,” explained Valeska Haux, vice president strategic marketing & sustainability at Südpack.
Südpack said it makes it easy to open and securely reclose a package thanks to the integrated Multipeel function. In a Multipeel pack, sliced cheese loses much less moisture and weight after being opened for the first time compared to a packaging concept without a reclose system. This means the cheese stays fresh and appetising right down to the very last slice and nothing has to be prematurely thrown away.
“As a result, Multipeel packs contribute to a more positive eco-balance for cheese – a product with a fairly high carbon footprint compared to other foods,” highlighted Haux.
The Multipeel top web product family includes conventional material composites as well as recyclable structures based on polypropylene. Combined with suitable bottom webs, they result in recyclable packaging solutions with an optimal reclose function.
Depending on the product and requirements, the Multipeel films are available with different barrier functions to provide product protection or mechanical properties, for example for bulk packaging, which is opened and closed quite frequently. Regardless of the type of product used from the Multipeel family, both the conventional and recyclable films can be easily processed on standard machines. And thanks to the established, practice-proven Südpack reclose system, they offer high process reliability and product safety with optimal production output.
Haux noted that Südpack is expecting to see a demand for reclose systems that is just as “strong as the current demand.
In the future, the focus on reducing food waste will only continue to increase among end-consumers, she reasoned, adding that legislators are setting the course for reduced food waste, and are doing so worldwide.
“Apart from that, the sharp increase in food prices have also lead to more mindful behaviour,” Vaux explained. “That is why packaging with reclose systems will remain indispensable in the foreseeable future from both an environmental and ecological point of view.”
