Srsly’s new look dry noodles are made from an intriguing blend of pea protein, bamboo fibre and psyllium husk to provide just the amount of great taste meets substantial yet delicate bite meets all-important springy twang. More importantly these noodles offer an impressive uplift in protein (48%) against their mainstream peers and 75% less carbs, the brand says.
What best distinguishes Srsly from the UK’s wider keto tribe is its ongoing support of everyday essentials, taking what could be referred to as familiar, run-of-the-mill necessities and giving them a cool, low carb twist.
According to Srsly founder, Andy Welch: “With light, healthy Asian cuisine in the ascendency it was important that keto had a bold, better-for-you presence, dry pasta after all is a £51m category in the UK. Our wider vision is to make losing weight and losing weight as easy and seamless as possible. The business was born creating tasty, nutritionally proud loaves, rolls and wraps devoid of lazy sugar and carbs to make it easier for health-conscious individuals to lose weight without having to divert from convenient trusted meal patterns. Today Srsly’s reach extends into jams, ready meals dry pasta and now noodles.”
Srsly notes its category-agitating noodles meets the needs of today’s increasingly vocal food minorities and will move the noodles fixture away from playing second fiddle to more diverse pasta propositions.
