Smurfit Westrock supports Lismore’s sustainability goals

November 19, 2024 Editor

Smurfit Westrock is helping Lismore with sustainability goals through the use of luxurious cardboard tube packaging.

The Lismore range of Speyside malts is one of WM Lundie & Co.’s most cherished offerings. Created with recipes passed on by the Lundie family, the traditions and craftsmanship that were originally created by them continue today.

With a growing number of consumers now expecting brands to prioritise sustainability, WM Lundie & Co. turned to Smurfit Westrock to take steps to align with these values, ensuring that their Lismore brand not only honours its rich heritage but also looks to the future.

WM Lundie & Co. had already been using our metal-based composite tubes to offer their customers an enhanced premium drinking experience. Seeking to become more sustainable, they decided to move away from metal bases, swapping to paper-based tubes which are 100% recyclable.

To keep up with demand, WM Lundie & Co. recognised the importance of switching to recyclable luxury whisky tube packaging for its Lismore brand. The paper-based tubes have made the packaging 100% recyclable within kerbside recycling schemes, simplifying the disposal process for customers. By transitioning to paper-based materials, this has resulted in significant CO₂ savings, successfully meeting the brand’s environmental goals.

To avoid negatively impacting the supply chain, the height of the cylinder tube packaging was adjusted to ensure that it still fit seamlessly in their existing shipping cases. This allows them to use the new packaging without changing any other aspects of the supply chain, helping to save time, money, and resources.

With consumers increasingly drawn to brands that prioritise the environment and 62% of people saying they “always or often” look for sustainable options, WM Lundie & Co.’s shift to paper-based tubes positions them as an obvious choice for shoppers.

Douglas Belford from WM Lundie & Co. said the brand is delighted with its new whisky tube packaging, which has found the balance between boosting our sustainability credentials and staying true to the Lismore brand.

“Smurfit Westrock have helped us to reach our sustainability goals without negatively impacting our customers’ experience. We are now in the process of moving all of our tubes over to paper bases,” he added

David Humes, general manager at Smurfit Westrock noted that with sustainability at the core of the business, the latest investment in paper bases for gift tubes is another example of its “better planet packaging”.

“We have been delighted to work with our customer help improve the appeal of their whisky packaging to today’s eco-conscious consumers,” he said of the project. “The product inside the package is exceptional and we like to think that the modified gift package continues to complement and protect the brand and all which that brand stands for.”