Seven Bro7hers Brewing Co and Aldi collaboration returns with two fruit beers
Seven Bro7hers Brewing Co is returning to Aldi for 2024, with two vegan-friendly beers branded under the ‘The Hop Foundry.’
The Salford-based brewery will hit shelves across the UK with a new Pineapple Pale Ale (£1.79, 440ml per can) alongside the returning Watermelon Pale Ale (£1.79, 440ml per can).
Both beers have been brewed and branded exclusively for the supermarket and will run in 1,200 stores from April through to September.
Infused with fruity undertones, the two ales will target ‘gathering’ occasions such as BBQ and picnic moments, with shoppers looking for fresher and lighter drinks this Easter and ahead of the summer season.
Kicking off the supermarket deal, CEO of Seven Bro7hers Brewing Co, Keith McAvoy said: “It is a fantastic achievement – and testament to our incredibly talented team – that we have been invited back for a second year to collaborate with Aldi. This latest deal has been a wonderful opportunity to review the learnings from 2023 and work closely with the retailer to craft a new bespoke beer for ‘The Hop Foundry.”
Expanding its reach past its in-house webshop, convenience stores and own bars, in the last three years Seven Bro7hers has significantly grown its listings portfolio. The brewery is currently listed in nationwide Asda stores, select Co-Op & Spar stores, Booths Supermarket and Amazon.
In 2023 the McAvoy family business successfully crowdfunded £500k. The initial wave of funding has supported the implementation of an upgraded canning line, as well as new tanks. The upgrade will cater to the brand’s growing production demands from national retailers, as well as supporting its capacity to fulfil craft beer tenders in Manchester’s newest arena.
Looking to the future, the brand’s expansion plans will see Seven Bro7hers secure new ‘base location’ by 2026. The new site will house a brewhouse, custom-made distillery, packaging, and operations, as well as an onsite taproom and restaurant.
Keith McAvoy added: “The Aldi deal continues to broaden our audience reach, and as we grow and expand our brewery capabilities, it solidifies our position as one of the fastest growing craft breweries in the UK.”
Seven Bro7hers Brewing Co was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.
