Scottish Bee unveils new brand identity that will pave the way for range expansion and growth in 2025
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Scottish Bee finally unveils its new 2025 look, which knits together its expanding portfolio of honey-inspired offerings whilst underpinning the Livingstone business’s fine food capacity credentials to straddle fine food hubs ranging from independent fine food forums and mainstream retail to high-end gifting.
‘The bigger vision behind such a clean, joined up identity was to super-charge its shelf presence, underline clear USPs whilst creating a look with real stretch that could accommodate significant range growth over the coming months.’
Scottish Bee is a business that feels at ease within the Selfridges food hall, a John Lewis store or any number of the UK’s best stocked delis and farm shops. By the same token, Scotland’s fine honey ambassador is placed to frequent the spreads and condiments aisles of a Sainsbury’s or reside within the much sought after virtual space that’s an Ocado web page.
With the UK only producing 14% of its annual honey needs (50,000 tonnes) the opportunity for artisanal operators like Scottish Bee to reverse the nation’s stuttering bee population whilst championing rural regeneration has never been greater.
Scottish Bee began back in 2017 by husband and wife, Suzie and Iain Millar who were determined to resuscitate Scotland’s decimated bee population. The simple, ‘collective’ thinking behind the business was to provide urgently needed funds for struggling/would-be beekeepers to build, repair and purchase hives who would then in return support the seeding of more wildflower spaces and offer a fair price for its nutritionally-dense blossom and heather honeys.
In the Summer of 2024 Scottish underpinned its growth ambitions yet further with the launch of an award-winning chocolate spread (made with honey versus processed sugars), a Kimchi-infused hot honey and the left-field purchase of Nuisance Drinks, an inspiring range of low-calorie, botanical brews and tonics that celebrated nature’s lesser loved shrubs (nettles, brambles, dandelions etc.).
According to Scottish Bee co-founder, Suzie Millar, ‘Fine quality food and drinks are now being appreciated like never before as growing numbers of consumers realise the glaring downsides associated with mass-market ultra-processed offerings. Fine honey enthusiasts from across the UK and overseas are tracking us down as they explore honey’s unrivalled versatility (baking, home-cooking condiments, post-gym pick-me-up, breakfast time here), interest that fuelled our appetite to own a new compelling that reflected our growth ambitions.’
Scottishbeecompany.co.uk
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