Sainsbury’s draws inspiration from Asia for ready meals line
Sainsbury’s has unveiled a new range of own-brand Pan-Asian ready meals, inspired by popular Japanese, Indonesian, Korean and Thai cuisine.
The ‘by Sainsbury’s’ range features seven new ready meal mains starting at £4 each and six sides at £2.50.
Mains include Chicken Pad Thai Noodles, Beef Bibimbap, Nasi Goreng, a Sticky Chilli Chicken Rice Bowl, Teriyaki Chicken, Chicken Yaki Udon Noodles, and a Spicy Gochujang Style Chicken Rice Bowl.
A range of sides include Chilli Fried Chicken, Edamame Beans, a Fried Gyoza Selection, Crispy Panko Prawns, Teriyaki Vegetable Bao Buns, and a Dip Selection.
The complete new range comes as the supermarket’s research found that half of Brits have eaten upwards of five types of world cuisines at home over a three-month period, with Japanese, Korean and Thai cuisine among the five fastest-growing in the UK.
Sainsbury’s product developer Katy Winterbottom said: “Our new range of meals are inspired by some of the bold and vibrant flavours you’d expect in popular Japanese, Indonesian, Korean and Thai dishes, so our customers can easily enjoy the foods they want more of, without the expense of travelling or hassle of scratch cooking.”
