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Robert’s Dorset unveils first non-HFSS Pork Crackling

Robert’s Dorset, the family-owned and operated Dorset-based snack company, has announced the launch of its non-HFSS Proper Pork Crackling in ‘Natural’.

The crackling is unseasoned and contains just a single ingredient, pork rind.

The new product, branded Natural Triple Zero lives up to its name, containing no sugar, no salt, and no carbs, while still providing ‘full-on pork flavour’ and the brand’s trademark crunch.

Robert Parkin, founder of Robert’s Dorset said to meet the new government HFSS legislation in reducing salt and sugar in diets across the nation, he believes it to be the first non-HFSS pork crackling – Proper Pork Crackling Natural.

“It was no mean feat as it’s not as simple as ‘take this out and add this in’ as every flavour needs to be balanced correctly,” Parkin said.

“We’re committed to developing our products to obtain the highest quality and provide more choice for our customers. Our NPD is very much led by our customer feedback, with an aim to make products for all without comprise, whether that’s in line with government guidelines, allergen updates or simply to satisfy a craving. If you like classic tastes or are a bit more daring, have allergies or are vegan, Robert’s Dorset is for all.”

It’s the latest in a series of future health-conscious product developments from the Dorset-based snack company.

Flavour: Natural. RRP: from £3.50

Sizing availability: Available in 100g pots and 3L refill bags only.

All Robert’s Dorset products are made to order on site in Dorset, providing customers with only the freshest produce and bespoke selections.

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