Rapidly expanding American energy drink arrives in the UK

Celsius is bringing its mission to empower others to adopt a Live Fit philosophy and lifestyle with the release of the energy drink to more parts of the UK.

The fastest-growing, third-largest energy drink brand in the US, with over $2.7bn in sales (source: Circana Total US Multi-Outlet+ with Conv Last 52 Weeks Ending 01.12.24), Celsius is already available in Tesco, WHSmith, and Amazon.

This month marks the beginning of the brand’s wider launch across major grocers, independents, and convenience stores. Celsius will be available from 3 February and is also available in the UK in a price mark pack as well.

“We’re thrilled to see Celsius expanding across the UK. The response has been incredible, and we’re just getting warmed up. With over 50,000 points of distribution, this nationwide presence puts Celsius in front of even more customers. Watch this space as we continue to grow and redefine the energy drink market,” said Carlotta Cattelani, head of marketing, UK & Ireland at Celsius.

Enriched with a blend of vitamins and fruit-forward flavours, Celsius is designed to support your body’s natural functions while limiting  fatigue. Packed with essential ingredients like Vitamin C, B12, B6, and B5, supporting immune health, reducing tiredness, and fuelling your day – all with zero sugar.

This game-changing energy drink has already made waves in the US, contributing to 28% of the energy drink category’s growth (source: Circana Receipt Panel Omnichannel Last 52 Weeks Ending 03.11.24).

• Peach Vibe: deliciously sweet, vibrant peach flavour in every sip.
• Fantasy Vibe: explore the fantastic taste of sweet and tangy oranges.
• Cosmic Vibe: an out of this world flavour with exotic, sweet notes.
• Sunset Vibe: a blend of tropical mango and passionfruit flavours.

Alpesh Mistry, sales director at Suntory Beverage & Food GB&I, comments, “Celsius is already generating huge momentum in the health and fitness channel and we’re ready to take that momentum with this exciting brand to even more customers and consumers across the UK. Stimulation continues to grow rapidly and we have huge ambition to make the USA’s fastest growing energy brand the UK’s fastest too.”

Last year, Celsisus selected Suntory Beverage & Food Great Britain and Ireland as its exclusive sales and distribution partner in the UK.

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