Raju Sauces seeks to redefine sauce flavours with distribution partnership
Raju Sauces has announced a new distribution partnership with Ocado.com with the goal of redefining global tastes.
Manchester-made Raju Sauces hosted an event with culinary experts and food lovers in a bid to explore the way consumers think about food, as the company announced its listing with Ocado.com.
Celebrating diversity through food, the event included a panel debate where award-winning entrepreneur and founder of Raju Sauces, Zee Ahmed, was joined by food industry experts to discuss how global influences are changing the way we eat and the way we think about food.
In a survey conducted on behalf of Raju Sauces, nearly seven in 10 people (67%) described their taste as global and inspired by diverse flavours from different cultures. Discussing this, the panel included leading nutritionist Sarah Osborne and Steph Buttery, founder of Japanese-inspired soft drinks brand, Chu Lo.
Zee Ahmed, founder of Raju Sauces said: “Raju is more than just a brand, it’s a catalyst for change. Whilst food and culture have always been intrinsically linked, our thinking around cultural perceptions and misconceptions, especially related to ethnicity and authenticity, have not always moved with the times. This panel was a platform for such debate and we want to thank all our panellists and guests.
“We’re very excited for more people than ever before to sample our products, thanks to our new partnership with Ocado.com, where you can buy the full range of Raju Sauces.”
Drawing on South Asian inspiration, Raju creates unique sauces that elevate everyday dishes with new and exciting flavours including Hot Lime Pickle, Sweet Chilli Mango and Tangy BBQ Tamarind.
The partnership with Ocado.com, the world’s largest dedicated online supermarket, marks a major milestone for the company, which was founded just a year ago and already has a loyal fan base, including the support of one of the world’s most iconic football clubs. To celebrate, Raju is releasing a series of new recipes showcasing different ways to use the sauces.
Meri La Bella, oils, vinegars and sauces buying manager at Ocado Retail said: “We’re delighted to be the first major supermarket to stock Raju Sauces and are really excited to be introducing Raju’s range of flavours.
“Raju’s new recipe series comes just in time for Valentine’s Day so if you’re looking to cook up a treat, you can find the sauces together with all your ingredients at Ocado.com.”
At the event announcing the partnership, guests were able to sample the flavours and take some home, plus there was a giveaway of a set of Raju Sauces together with custom made ceramic bowls from popular artisan brand Fire Station Square Pottery.
Alongside its commitment to great taste, Raju prioritises responsible business practices. Each sauce is made in the UK with natural, vegan-friendly ingredients and packaged in recyclable materials. The brand also donates 1% of all profits to support local charities and community causes.
Raju Sauces can be used as a marinade, a cooking sauce or simply a dip – bringing a touch of the exotic, a dash of colour and a dollop of deliciousness to every plate.
