Puratos mix enables production of numerous premium brioches
Puratos’ Easy Soft’r Brioche concentrated mix that enables the production of numerous types of premium quality brioche products is now available to the UK market.
A powdered 10% concentrate mix, Easy Soft’r Brioche ensures a soft, moist crumb and long-lasting freshness. Its versatility means the concentrate can be combined with other Puratos ingredients to create varied brioche portfolios including traditional, plant-based, or lower fat products. Recipes can also be created with sourdough to naturally enhance particular flavours.
Puratos has designed Easy Soft’r Brioche to be simple to use and is suitable not only for brioches but also presents opportunities for hybrid formats such as hot cross buns, bagels, packaged croissants and more.
Easy Soft’r Brioche can work alongside other ingredients that allow bakers to develop differentiated brioches precisely suited to their local markets. For example, with Easy Soft’r Brioche and Mimetic, Puratos’s plant-based butter alternative, a brioche style product can hold a credible sustainability position as well as being 100% vegan.
This is because Mimetic has an environmental impact almost three times lower than dairy butter.
According to Puratos, it is possible to cater for health-conscious consumers, it is now possible to offer brioche with healthier credentials by including Puraslim alongside Easy Soft’r Brioche in the recipe. This reduces fat content and calories, while also enhancing freshness, retaining a clean label. In addition, the Puraslim range of mixes and improvers can unlock cost efficiencies (up to 20% of recipe costs).
Finally, for consumers seeking the ultimately indulgent brioche, Easy Soft’r Brioche can be enhanced by the addition of Puratos’s Sapore Medea which accentuates additional buttery notes. A toasted, dried, fermented wheat flour added in only small quantities, Sapore Medea is a sourdough flavour that is both convenient to use and effective in creating a mouth-watering, rich taste.
Ben Ledger, bakery marketing manager at Puratos UK, says the brioche is one of the UK’s bakery success stories and has firmly secured itself as a mainstream offering. But there is still ample opportunity for growth by adapting traditional recipes or formats to align with the priorities that consumers have today.
“At Puratos, we’re uniquely positioned to help bakers do this, thanks to the breadth and depth of our product portfolio and experience and the detailed consumer understanding we obtain from Taste Tomorrow, our proprietary research programme,” explains Ledger. “aEasy Soft’r Brioche has been developed to add as much value as possible for bakers by offering convenience while improving texture and extending shelf life, but also giving them the freedom to customise their product ranges in the ways they want to.”
