PROPER Snacks partners with Netflix to launch a limited-edition flavour
PROPER Snacks and Netflix have struck up a partnership to encourage the nation to enjoy the ultimate “PROPER night in”.
The independent snack brand and streaming giant Netflix says they have created a new limited-edition popcorn flavour – Netflix and Chilli Caramel – to help people “connect to others and rediscover the fun of night in rituals”.
Balancing the sweetness of caramel with a warm chilli kick, Netflix & Chilli Caramel is created to be the perfect conversation starter, or tasty accompaniment to movie night at home.
To celebrate, the two brands are running an on-pack competition to win a home cinema bundle (worth £5,000), which includes a 12-month Netflix subscription. Grab your popcorn, climb onto your sofa, and “corn-nect” with friends over your favourite show.
Purchasers can also win hourly prizes, including night-in bundles featuring a six-month Netflix subscription and a “corn-ection” starter pack with popcorn, socks, a candle, and a phone sleeping bag— everything for a PROPER night in. The on-pack competition runs across all popcorn and lentil chips sharing and microwave packs.
Netflix and Chilli Caramel popcorn is high in fibre, made with natural flavouring, and under 100kcal per serving. The new flavour also meets HFSS standards, and it’s vegan and gluten-free.
Netflix and Chilli Caramel flavour in sharing bags can be found at major retailers, including Tesco, Sainsbury’s, Waitrose, and Morrisons with an RRP of £1.90 per 90g bag.
The vibrant packaging was created by Brooklyn-based artist Niege Borges. It celebrates people coming together to enjoy a great Netflix series, and perfectly captures PROPER’s bold and playful personality.
Cassandra Stavrou, founder of PROPER Snacks, says: “Partnering with Netflix is a huge moment for PROPER. It directly speaks to our rapid growth over the past decade. For two brands that are synonymous with the night-in, it’s a natural fit. We plan to go even bigger, with this campaign alone getting 10 million packs into the hands of the nation.
“We strive to shake up the category, driving growth and keeping it fresh and flavour-packed. ‘Netflix and Chilli Caramel’ is the perfect addition to watching your favourite Netflix shows for a proper night. We can’t wait for fans to try it.”
