Prolectric appoints Business Development Manager

Prolectric Services has announced the appointment of Malcolm Kershaw as Business Development Manager for ProRehire, Prolectric’s new rehire division. The appointment is effective from 13 February 2023.

Malcolm joins Prolectric with an excellent track record and extensive experience in national account management, technical sales and business development. With specialism in the rental market and over 30 years in the engineering and plant equipment industry, Malcolm formerly held the position of National Business Development Manager at Sunbelt Rentals UK.

Malcolm’s new role at Prolectric will focus on Prolectric’s newly rebranded rental partner business, ProRehire, which launched in January 2023. As the specialist rehire division of Prolectric, ProRehire helps end users consolidate their supplier base. By offering a full suite of sustainable power, lighting, and security products to rental partners, Prolectric only hires to rental companies.

Malcolm comments, “I am delighted to be joining Prolectric at such a pivotal time for renewables and company growth. Prolectric’s award-winning purpose-driven team are clearly at the forefront of the green revolution and leading the industry by example.”

Rachel Preen, Prolectric Managing Director, comments, “It’s great to have Malcolm on board as Prolectric goes from strength to strength. We’ve increased headcount and are scaling up our engineering and operations team by nearly 50% over the coming year, bringing in the best talent. Malcolm has all the hallmarks to make ProRehire our next success story as we support the rental industry to respond to the increasing demand for our solar products.”