The Carolina Reaper flavour is being introduced by Primula, adding new flavour innovation to the dairy aisle.
Carolina Reaper Primula, which is made with actual cheese, offers a “thrilling kick of heat that’s equal parts exhilarating and challenging, designed for those who truly crave the edge of spice.”
Lindsey Simpson, Primula NPD manager, said: “We’re thrilled to introduce our boldest flavour innovation yet. The Carolina Reaper is known across the world for its extreme heat, and when combined with our famously creamy cheese, it creates a genuinely daring flavour profile.
“Our dedication to pushing flavour boundaries and adapting to adventurous consumer trends is reflected in this limited-edition offering. We can’t wait to watch how customers deal with the heat!
