Pork Farms to drive category growth with two new recipes
Pork Farms is expanding its range with two new recipes which include a BBQ Medium Pork Pie and 4-pack Ploughman’s Mini Pork Pies with Cheese & Pickle.
The launches follow an explosive year of growth for Pork Farms with sales figures reaching £15.6m and the brand outperforming the wider pork pie market by almost tenfold. The brand said the new additions have been developed to add greater variety to the category, increase frequency of purchase and engage a new, younger audience.
Pork Farms’ BBQ Medium Pork Pie (295g, RRP £2.50) is available now in Morrisons and will be available in Asda and across convenience from May. The 4pk Ploughman’s Mini Pork Pies with Cheese & Pickle (4x50g, RRP £2.50) will be available in Asda and across the convenience channel from May.
Building on the success of its best-selling Medium Pork Pie format, Pork Farms’ BBQ Pork Pie introduces a tasty, sweet, BBQ twist, perfect for the summer months. Made from 100% British pork and encased in a traditional hot water crust pastry, the limited-edition recipe has been crafted by a team of expert chefs. It’s perfect for snacking, sharing at picnics and parties, or served as part of a light meal.
The 4pk Ploughman’s Mini Pork Pies with Cheese & Pickle is an expansion of Pork Farms’ successful 4 Mini Pork Pie range. The ingredient combination of cheese and pickle, synonymous with a ploughman’s lunch, has been developed because of its association with pork pie eating occasions. This means it is an excellent accompaniment for picnics, parties, or picky tea spreads. It’s also the first time Pork Farms has included cheese in a recipe.
Nick Partridge, marketing manager at Pork Farms, which is part of The Compleat Food Group noted the pork pie brand’s passion isut driving forward the category and adding value.
“This is why we’re not only creating delicious and exciting new recipes, but also investing heavily in every aspect of our brand, including our marketing and packaging,” Partridge explained. “This is helping us to fuel category growth and attract even more people, particularly younger audiences, to buy into Chilled Savoury Pastry.
“This successful approach means we’re outperforming the wider pork pie market significantly. We look forward to building on this even further with the launch of our incredible new recipes and encouraging people to see the pork pie as more than a monthly treat, but as a regular snack or part of a light meal they can enjoy.”
