PLMA names winners in 2025 Salute to Excellence Awards
PLMA has announced the winners of its first International Private Label Packaging Awards at its Packaging Conference that took place on 30 January in The Hague.
Conducted as part of PLMA’s prestigious Salute to Excellence Awards programme, nine awards were presented in five categories: Best Packaging Design, Best Sustainable Packaging, Best Convenience Packaging, Best Performance Excellence and Best Innovation in Packaging.
The winners were chosen from 200 entries, spanning from individual products to entire ranges.
Entries were evaluated by a panel of experts in design, sales, marketing, and sustainability.
Products were judged based on aesthetics, consumer engagement, clarity of message, boldness, innovation and brand identity.
Peggy Davies, president of PLMA, remarked: “The judging process was both dynamic and insightful, providing valuable perspectives on the evolving landscape of packaging.”
And the winners are….
In Sustainable Packaging for Food Products, the judges praised BILLA CEE & IKI’s holistic approach bringing together sustainability and strong branding, in its Bon Via! Bio fruit and vegetables.
In Packaging Performance Excellence, recognising product packaging effectiveness, Nice Bites from BILLA CEE & IKI was honoured for its powerful consumer engagement through brand storytelling and understanding of consumer desires, contributing to a 40% uplift in the category.
BILLA Austria received the highest honour in Packaging Design for Food Product Ranges, for its Billa Protein range, which received high praise for its keen, standout design and shelf appeal, becoming a brand in its own.
Rohlik Group in Czech Republik won the award for best in Packaging Design in Food Products for its Miil 1.5% Milk. The judges recognised the packaging’s fresh, playful design, which brings a new perspective in dairy, especially to a basic product like milk, making it
highly recognisable and engaging. They agreed that the innovative design is likely to boost consumer motivation, encouraging purchases.
SUN in Italy, part of the Selex Group, walked away with the award for Packaging Design in Non-Food Products for its Consilia Derik Crocchette Adult dog food. The judges praised the balance in the design in used colours, the structural design, finishing of this packaging and the typography used that communicates the brand effectively, making it attractive and fresh.
Gruppo VéGé in Italy received the highest honour in Convenience Packaging for its Oh Vita Grana Padano Snack, recognising excellence in convenience packaging solutions. The judges highlighted its outstanding on-the-go convenience concept, which aligns with the
growing trends for protein-rich and healthy snacking. Judges commented on the versatility, clear communication, and strong design of the packaging.
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