Planteneers’ Excellence Center to present new ideas to food manufacturers
Planteneers has opened a new office in the United States to feed the desire to improve plant-based products.
Located in Aurora Illinois, Gretchen Moon, vice president of commercial operations for North America, and her team will focus on the expectations of American consumers. In addition to sales, distribution, and marketing specialists, its product managers and R&D technologists will provide new ideas and high-sales-potential concepts.
“Our portfolio comprises three product areas – plant-based alternatives to meat and sausage products, seafood, and cheese and dairy,” said Gretchen Moon. “In plant-based sausage products, our focus is on alternatives to raw sausages like salami and chorizo, as well as snack-sticks, cold cuts, and small sausages. In meat alternatives we naturally address the BBQ classics, steak and ground meat.”
The plant-based seafood line is likewise tailored to the preferences of American consumers, with salmon filet and smoked salmon, shrimp, calamari, sashimi, fish sticks, and breaded filets, naturally all purely plant-based.
“Cheese and dairy products are also interesting from our perspective,” said Moon. “Manufacturers can use our systems to make plant-based alternatives to parmesan, cheddar, feta, and cream cheese.” Plant-based cream cheese for cheesecake is another possibility. And naturally the systems for ice cream also offer attractive market potential.
In September attendees can meet the team and check out Planteneer’s product highlights at the Plant Based World Expo in New York City.
At booth number 619, Planteneers will present demonstrations of products, including functional systems for making plant-based alternatives to steak, salmon, chicken, salami, mortadella, snack sticks, parmesan, feta, and cheddar.
As a global sponsor of Plant Based World Expo, on September 7, Florian Bark, Plantbaser product manager, will moderate the Culinary Experience Show in the Culinary Theatre from 10:30 to 11:00.
A podium discussion, “They Introduced Plant-Based to the World… What’s Next?” on September 8 from 11:45 to 12:30 in the Executive Summit Room will provide new inspiration. The event will be moderated by Rebecca Dengrove, technical sales manager Planteneers East Coast. The guests, who are founders and CEOs of the companies Eat Just, GOOD PLANeT Foods, and No Evil Foods will discuss the future of the industry.
Construction has already begun on the new Customer Excellence Center in Aurora, which is slated to open next summer. In addition, the Applications Technology team will be expanded. The company will also present new ideas for food manufacturers as a Gold Sponsor of the Future Food Tech show in San Francisco in March 2024.
“Plant-based is more and more important on the North American market. New, innovative products that are increasingly similar to conventional animal products will be easier for consumers to integrate into their daily lives, since they fit existing habits. At our new location with production, R&D, and the upcoming Customer Center, we can address customer-specific requirements for the US market even better,” noted Gretchen Moon.
