pladis expands Carr’s Melts portfolio
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is solidifying its presence on the cheese board by introducing a new Caramelised Red Onion flavour to its growing Carr’s Melts range.
With a chutney-inspired flavour baked in, the new launch sees these iconic crisp wheaten biscuits – which have a light and mouth-watering texture – infused with the sweet and smoky flavour of caramelised red onion. Perfect on their own or topped with a richly mature cheddar, the flavoursome addition is positioned to appeal to shoppers looking for a deliciously indulgent treat at dinner parties, evenings in, or summer picnics in the park with friends and family.
Carr’s Melts is already a top choice for savoury snackers, with sales worth £9.3m (Nielsen MAT data ending 30th of March 2024). But pladis has spotted a golden opportunity for retailers to drive incremental growth with Carr’s Melts Caramelised Red Onion, which is a particularly popular flavour amongst younger, affluent family shoppers who are willing to trade up for something extra special.
“We’re seeing consistently high demand for top-quality and top-tasting savoury snacks, especially with more people spending time at home and valuing togetherness,” says Aslı Askman – marketing director at pladis UK&I. “Our Carr’s Melts flavour range has quickly become a firm favourite for shoppers looking to add a touch of indulgence to their snacks, particularly in the evening.
“With this latest flavour, we wanted to capture the essence of a classic cheese board favourite while offering shoppers a snack that can be enjoyed across lots of different occasions. Currently bought by almost 1.4m households in the UK, caramelised onion is already a popular flavour when it comes to savoury biscuits (Carrs Melts Flavours –52w/ e 14th May 202). So, it was a natural next step for us to put our own Carr’s Melts spin on it.
“Our experience is that Carr’s Melts flavour innovations bring new shoppers to an already growing category. That’s why we’re thrilled about this latest addition to our range and why we’re confident it will be a hit with our loyal fans, plus anyone looking to elevate their snacking experiences – whether straight from the pack or paired with favourite toppings.
This snackable wheaten biscuit joins the Melts range alongside Original and Cheese.
Carr’s Caramelised Red Onion Flavour Melts will be launching into Waitrose stores nationwide in 150g boxes (RRP: £1.99) from the beginning of April, before rolling out further across multiple retail, convenience and wholesale.
