Perfectly Clear unveils its latest line of drinks designed for kids
Perfectly Clear has announced the launch of Dino Water – a new range of sugar-free children’s drinks to encourage little ones to get more vitamins into their diet.
Dino Water comes in two SKUs, ‘Orange & Mango’ and ‘Blackcurrant’, and as well as having ‘no nasties’ and being sugar-free, the new children’s drink includes multi-vitamins for added goodness. Dino Water will be available in packs of four in 330ml 100% recyclable PET bottles, retailing at £2.00 per pack, and will be available to consumers in Heron and Aldi stores nationwide from July 2024.
Offering a healthy, functional alternative to sugary drinks and fruit cordials, Dino Water is designed to encourage children aged 3-8 years old to drink more water. According to the British Nutrition Foundation, children should aim to drink between six and eight glasses of fluid per day, increasing with warmer weather in the summer months. The new packaging features two dinosaur characters, Robbie Rex and Tilly Triceratops, intending to get more children excited about staying healthy and hydrated.
The latest additions to the Perfectly Clear portfolio are produced by soft drinks manufacturer, Clearly Drinks Limited, and are created using locally sourced spring water, drawn directly from the two boreholes at the entrance to the Clearly Drinks site and filtered through the limestone rock of the Northumbrian Cheviots.
Mark Robinson, marketing manager for Clearly Drinks noted how every parent knows how difficult it can be to ensure their child is staying hydrated and consuming enough water. Children are often too busy exploring the world around them to stop and rehydrate.
“This is why we wanted to create our new Dino Water range for families. Dino Water is bursting with sugar-free flavour, has all the health benefits of water, plus extra multi-vitamins, and two eye-catching dinosaur characters on the bottles that will help motivate little ones to drink,” Robinson said.
Dino Water joins Perfectly Clear’s growing bottled water portfolio including ‘Still’ ‘Sparkling’ and ‘Kids’ ranges, all offering maximum fruity flavour without the sugar.
Robinson continued: “We are proud to be innovative thinkers at Clearly Drinks, and we’re very excited to launch this new Perfectly Clear product in time for the summer when children will need to stay hydrated more than ever. The new listings in Heron and Aldi are a testament to the hard work of the team and we’re pleased that children across the UK will be able to enjoy our delicious new drinks.”
