PepsiCo aims shakes up of sparkling water category with bubly
PepsiCo has set its sights on the sparkling water category with the launch of bubly sparkling water, bubly burst.
New bubly burst is a lightly sweetened sparkling water beverage with bold fruit flavours, bright colours, zero added sugar, and minimal calories.
New bubly burst is available in six delightful flavours including: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade and Tropical Punch. All flavours are just 10 calories or less, with no added sugar, a burst of fruit flavour and available in 100% recycled PET single serve 16.9oz bottles.
bubly burst will be available across the US in grocery, gas and convenience stores, as well as online.
“Since we created and launched the bubly brand six years ago, bubly has taken the sparkling water category by storm – skyrocketing to the #1 brand in awareness, and the #1 most preferred sparkling water brand in the marketplace (Kantar Brand Mind Share 2023 Annual Report),” said Todd Kaplan, chief marketing officer – Pepsi and Sparkling Water.
He noted that as the category has become more mainstream, new consumers are coming into the space looking for solutions that have a stronger and slightly sweeter taste than a typical sparkling water, while maintaining many of the same credentials that the sparkling water category is known for.
“That is what bubly burst is bringing to the table – sparkling water with a delicious burst of fruit flavour, all brought about in a way that only the bubly brand can,” said Kaplan.
“We are confident in the strength of the bubly brand to stretch into this new space, providing consumers with the same fun and playful energy they love and have come to expect from bubly.
“The launch of bubly burst is a big bet for our organisation that will truly accelerate bubly’s growth to entirely new heights while expanding its consumer base as the brand continues to assert its leadership role within the sparkling water category.”
