Pastas Gallo’s new Spider-Man pasta brings superpowers to the table.
Grupo Gallo has launched a new children’s pasta in collaboration with The Walt Disney Company.
Spider-Man, one of Marvel’s favorite superheroes, will be the star of the little ones’ meals with this new pasta made with characteristic shapes from the famous Spider-Man.
Through this launch between Grupo Gallo and Marvel, Spider-Man pasta will turn every meal into an exciting adventure, proposing feats and challenges in every bite.
Pastas Gallo wants to make each meal an unforgettable experience, where fun and healthy eating are mixed in a pasta that covers the nutritional needs of a balanced children’s diet, providing the necessary energy for the little ones’ daily lives. All of this backed by Marvel, a franchise with 85 years of history and one of the highest-grossing cinematic universes of all time.
The new pasta shapes have been designed with an exceptional level of precision and detail. They have been the result of a meticulous and exciting technological development process developed by Grupo Gallo’s team of innovation experts. The children’s pasta is made at the Gallo plant in El Carpio, Córdoba, using high-quality durum wheat to guarantee excellent flavour and texture.
With this project, Pastas Gallo says it has set itself the challenge of continuing to win over the families through relevant and innovative value proposals. The incorporation of Spider-Man to the ‘Gallo Kids’ range of products not only reinforces the offer for the little ones, but also allows interest to be extended to a wider audience, including adults who are part of the powerful community of “Marvel fan.”
Spider-Man pasta is the sixth children’s pasta reference that Grupo Gallo launched, after the success of the launch of the Mickey, Frozen, Cars and Nemo references in June 2023, and the launch of the limited edition Halloween Mickey in October 2024.
The company’s commitment to the children’s pasta segment has driven an 80.1% growth in the value of this market and a 24.3% increase in volume, thus managing to revalue the category. The project closed the year representing 44% of the growth of the Gallo brand in 2023, only surpassed by the ‘Rolling Gallo’ phenomenon.
This project has allowed Gallo to capture 519,000 households in the children’s pasta segment, many of which come from the MDD, according to Kantar data. In fact, the company closed last year surpassing the private label in value, reaching a 41.2% market share.
Júlia Sala, marketing manager of Grupo Gallo, notes the importance of this project in the company’s R&D strategy, saying the project is the result of innovation, an “intrinsic value” in our DNA that allows us to be a relevant brand for the families of yesterday, those of today and those of tomorrow.
“Without innovation you do not mobilise the consumer, which is why this is a value present in all Grupo Gallo launches,” Sala adds. “This new reference of children’s pasta combines fun and nutrition with the aim of entering new homes with children, the largest consumers of the category. Our proposal not only delights the little ones due to its fun format, but also satisfies parents by offering them a healthy option that contributes to the growth and development of their children, making each meal an unforgettable experience.”
