Packaging overhaul and launch of new products for HeyLO!
HeyLO! has announced a significant redesign of its packaging and the introduction of additional items, marking a new phase in the company’s resolve to expand on its 2024 distribution and the growth of the low-carb and keto movements.
After collaborating with No Biscuits and The Tribe agencies, HeyLO! said the revamp reflects its energetic approach while also boasting new brownie bars and flatbreads, ushering in new ways for customers to enjoy healthier, indulgent baked products.
No Biscuits Agency, based in London and known for its impact on brands from Coca-Cola to Wildfarmed, was instrumental in reworking HeyLO!’s visual identity. The “regen creative” approach fused bold, impactful visuals with contemporary design, ensuring HeyLO! stands out on shelf, while reflecting the brand’s passionate personality and purposeful, game-changing mission.
Commenting on the partnership, Flo Heiss, co-founder of No Biscuits said, “the key challenge was creating a logo design that captured the spirit of HeyLO!: fun, confident, and full of vitality while ensuring it communicated the quality and authenticity that consumers expect from this deeply trusted brand. We trawled through years of customer feedback and time and time again, HeyLO! was described as ‘life-changing’, so we knew we had to bring this energy into the new look.”
Meanwhile, The Tribe, a female-owned, Manchester-based strategic branding agency, known for its work with household names like Quaker and Dr. Oetker, rolled this out across the full range. The new packaging will break through an often homogenised shelf, combining boldness with simplicity to create a clear, accessible message that resonates with today’s health-conscious consumer.
As part of its evolution, HeyLO! is also introducing four new and improved products, totalling its range to a significant 17 lines. Its new keto-friendly Brownie Bars, available in Choco, Ginger, and Orange flavours, offer a high fibre, low sugar, vegan, gluten free alternative, meaning customers can satisfy their sweet craving without derailing their low-carb goals. Additionally, after spotting a wide variety of uses by its passionate followers, HeyLO! is switching its pizza bases to flatbreads to emphasise their versatility.
The low-carb movement shows no sign of slowing down – on social media, the hashtag keto has amassed over 10.3bn views on TikTok and over 21m on Instagram.
“It’s not just a new look but a truer reflection of us as a brand. We’re not afraid to challenge the status quo and finally feel our bold new look and even bigger range reflects the energy and support we offer our dedicated community – delicious food that keeps them on track, whilst making them smile!” said Heidi Normanton, founder of HeyLO! “By continuing our mission to create low-carb options that genuinely taste and satisfy just like their high-carb counterparts, we’re proving the choice doesn’t have to be a sacrifice, and they can have their life back by making these small switches.”
The Made in the UK label on the majority of the range highlights the brand’s commitment to its local manufacturing in the North West and Yorkshire, while the Buy Women Built logo reinforces HeyLO!’s strength as a female-founded company and one that supports this movement.
The refreshed design and new product line-up will be available from May, following display at the Food & Drink Expo in Birmingham.
