Oat Shaker releases snack in a bottle
Oat Shaker, a new oat and fruit ‘snack in a bottle’ range, has launched in Sainsbury’s supermarkets across the UK this week.
This 100% natural, plant-based, high-fibre functional range blends the creamy, silky texture of wholegrain oats with real fruit blends, offering shoppers a gut-friendly, delicious shake that offers convenient nutrition in a glass.
Oat Shaker wants to shake up the snacking aisle with its one-of-a-kind proposition. It taps into the trend for homemade shakes while meeting the demands of today’s health-conscious consumer, taking things back to basics for a no-nonsense approach.
The versatile Oat Shaker range will initially launch in 750ml bottles and is available in three bold, fruit-forward flavours:
- Matcha & Pineapple – an on-trend flavour offering natural energy
- Blueberry & Açaí – antioxidant-rich, vibrant and exotic
- Banana & Coconut – a creamy, tropical crowd pleaser
Oat Shaker supports gut health with its high fibre content and natural ingredients, making it a smart choice for shoppers seeking both flavour and function.
The range is free from preservatives, artificial additives and added sugars and is naturally high in fibre and vitamin C to support gut health. Its creative blend of oats and real fruit provides consumers with a satisfying texture that keeps them fuller for longer, without complicated extras.
“The oats are the game-changer.” said Antonios Geornaras, managing director of Oat Shaker. “These shakes deliver a creamy texture and great flavour, while packing a nutritional punch. We’ve created a truly unique, plant-based drink that consumers have been crying out for – a functional, all-natural snack that offers both taste and nutritional benefits. We’re already working on new flavour variants and plan to expand into convenient grab-and-go formats.”
The bottle design has been designed to reflect the product’s simplicity, playful flavour profiles and retro roots, with bold, bright visuals that stand out on shelf, all while letting the vibrant colours of each recipe shine through.
Oat Shaker is poised to meet the growing Gen-Z appetite for fruit snacking. With a projected 25% CAGR in the category by 2034, there’s a clear market opportunity for a functional fruit-based drink to lead the way. This mission is aligned with a strong shift in shopper behaviour – driven by health and sustainability – with 62% of growth in the category coming from younger consumers and challenger brands (source: Global Gen Z Spending Report – NIIQ/World Data Lab, Generations Analysis, US Spend by Generations).
With its straight talking, bold, bright visuals and focus on natural energy and gut health, Oat Shaker is perfectly positioned to connect with this new generation of health-conscious shoppers. The Matcha & Pineapple SKU, in particular, taps into the booming global trend for matcha – 16.7 billion searches on TikTok alone – which offers a natural caffeine alternative.
