Nokia – from networking to technology

Nokia has refreshed its brand identity, evolving from traditional networking to a digital technology provider for the metaverse era.

With the evolution of networks, 4G and increasingly 5G currently and 6G in the future, at the heart of the increasing digitalisation of energy and other sectors and aspects of life, the technologies to drive and manage the services that emerge are no less critical.

For Pekka Lundmark, President and CEO of Nokia speaking at Mobile World Congress 2023 in Barcelona, the pivotal point is the integration of traditional networking with the flexibility and scalability of the cloud.

“When networks meet cloud this will unleash the full promise of the industrial enterprise and consumer metaverses which until now have only shown a glimpse of their full true potential,” he said, stating that as the company fulfils this new requirement for customers, there are opportunities to “grow and expand into adjacencies and transform our business models”.

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With this Nokia has launched an updated business and technology strategy as well as a refreshed brand “symbolising our purpose: the precision of tech leadership, the dynamism of a new digital era and the kaleidoscopic colours of innovation … We’ve connected people, now we create technology that helps the world act together”.

Other ‘enablers’ of the updated business strategy, which is focussed on growing the company and expanding its activities into for example sectors beyond mobile devices where its IP can be monetised, are to develop future-fit talent and to invest in long-term research, especially in critical domains such as 6G.

In addition, Nokia intends to continue to digitalise its own operations to improve agility and productivity further.

On the technology side, the focus is on traditional networking and cloud integration to create “networks that sense, think and act”.

“We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility,” said Lundmark.

“We see a future where networks go beyond connecting people and things. They’re adaptable, autonomous and consumable. They are networks that sense, think and act, and they maximise the opportunity of digitalisation.”