New Great Taste Award-winning Honey Jerk Seasoning lands in Tesco & Sainsbury’s
Grace Foods UK, leading Caribbean food and drink producer, has launched a new product – the first of its kind that is available to buy in major supermarkets.
Grace Jamaican Honey Jerk Seasoning combines sweet and spicy ingredients to create a mild seasoning that will help to reach a wider audience, particularly families who are keen to introduce new tastes and flavours from around the world. The Honey Jerk Seasoning is positioned as an alternative to hotter sauces and seasonings.
The Grace Jamaican Honey Jerk Seasoning launched in Sainsbury’s and Tesco stores this month and is also available to buy in convenience stores.
And this week, Grace Jamaican Honey Jerk Seasoning was awarded a two-star “outstanding” Great Taste Award with the judges, describing the sweet and spicy seasoning as a “clever concoction” with “a fragrant, authentic flavour”.
Britons are among the first foodies in the world to taste Grace Jamaican Honey Jerk Seasoning as the UK is the springboard for its launch in Europe. It is the perfect seasoning to bring some heat tempered by the sweetness of the honey to meat, fish, seafood, tofu and veggie dishes on the grill.
The exotic blend of Jamaican spices is the perfect complement to the sweet taste of real Jamaican honey, and the opposing tastes of the two flavours make a tasty seasoning combination, with all of the ingredients sourced from Jamaica.
Kimberley Lue Lim, head of marketing for Grace Foods UK, said the team at Grace Foods UK is proud of the Grace Jamaican Honey Jerk Seasoning.
“People around the world love our Jamaican jerk sauces and seasonings because their traditional recipes are developed and made in Jamaica.
“Foodies like the heat they add to food, but we thought it was time to launch a milder alternative, which is how we came up with the idea of Grace Jamaican Honey Jerk Seasoning.
“The mild sweetness combined with a very slight hint of spice allows us to broaden the appeal of our classic jerk sauces and seasonings and hopefully reach a wider audience while introducing them to Jamaican cuisine at the same time.
“For families who are keen to introduce new tastes and flavours from around the world, our honey jerk seasoning is the answer, offering a deliciously, versatile ingredient that all the family, regardless of age, will love. And it is the perfect addition to any barbecue and really does offer a great alternative to hotter sauces and seasonings.
“And we couldn’t be happier to hear the news that we have won a two-star ‘outstanding’ rating from the Great Taste Awards judges. These awards are the most prestigious in the food and drink industry and only 10% of entries secure the two-star rating.
“The judges have praised the seasoning’s ‘fragrant, authentic flavour’ which has ‘a good level of spice, fire and sweetness. It is a milder jerk flavour as promised and would be a versatile product.
“They also went on to say that ‘this is a really fun idea… a clever concoction… with some great flavour from the jerk seasoning with the punchy heat from the chilli backed up by more complex notes from the other spices. What a great start for our newest jerk product.”
Grace Jamaican Honey Jerk Seasoning 330g jars is now available to buy in Sainsbury’s and Tesco stores across the UK with an RRP of £2.95.
