Muntons offers manufacturers MaltiChoc as an authentic cocoa match
Muntons has increased the variety of its cutting-edge chocolate substitute, MaltiChoc.
MaltiChoc R500 has been developed as a match for reduced fat cocoa powders and works particularly well in dairy-based applications such as beverages, milkshakes and ice creams. It joins Muntons’ existing MaltiChoc D1000 which matches multiple cocoa powders and is commonly used in sweet bakery applications including brownies, cakes and biscuits. Both varieties can also be used flexibly across a range of applications.
With the cost of cocoa skyrocketing, manufacturers are turning to cocoa replacers to help mitigate ongoing price increases. Muntons’ MaltiChoc range offers a turnkey solution, with an authentic cocoa taste and simple integration without the need for complex recipe adjustments. It also enhances texture for a more premium experience in all applications, from smoother beverages to moister cakes and crunchier biscuits.
Commenting on the launch, Bryn Williams, chief commercial officer at Muntons, said: “MaltiChoc has consistently outperformed competitor cocoa replacers in all areas and across multiple applications during testing. Whether it’s brownies, biscuits, beverages, or as a chocolate compound for fillings and coatings, the feedback we’re receiving on it is excellent and that it’s a perfect match for cocoa. Depending on customer requirements we can also offer bespoke and tailored solutions too.
“The volatility in the cocoa market shows no sign of slowing down and cocoa replacers are becoming increasingly important for manufacturers looking to control costs. Consumers are cutting back on chocolate, confectionery, and dessert purchases due to inflation (GlobalData 2023 Q4 Consumer Survey – UK, published in December 2023, sample size – 500), or opting for more affordable own label options (GlobalData 2023 Q4 Consumer Survey – UK, published in December 2023, sample size – 500). As a result, our customers are coming to us looking for a solution that ensures a stable supply and reduces their reliance on cocoa. With MaltiChoc, customers can benefit from a significantly lower and more stable cost compared to cocoa. Plus, its natural ingredient declaration is a strong advantage for on-pack appeal.
“We’re continuing to expand our MaltiChoc offering and our Innovation team is constantly testing new applications and new varieties, and we’ve got some exciting developments in the pipeline.”
MaltiChoc has been expertly crafted using Muntons’ purest malt extracts. It’s manufactured in Muntons’ low carbon maltings, which has the lowest carbon emissions of all UK maltings, and emits 96% less CO2 per ton versus regular cocoa.
