Meateors aims to disrupt the meat snacking industry with new brand

October 9, 2024 Editor

Pork Farms is introducing Meateors, a new protein-rich meat snack brand that specialises in ready-to-eat pork meatballs, aimed at adding excitement and variety to the category.

The new brand is being introduced to meet the rising demand for high-protein, on-the-go meat snacks, and addresses the gap for consumers seeking alternatives to chicken, according to Pork Farms.

Meateors launches with three meatball recipes all made from 100% pork, including Spicy Fajita Meateors, Italian Style Herb Meateors and Sweet BBQ Meateors (all 50g, RRP £1.25). All are available this month through the convenience channel, as well as in selected Morrisons Daily and SPAR stores.

The Spicy Fajita Meateors are Mexican inspired and seasoned with cumin, chilli, paprika, garlic, onion and cayenne pepper, ideal for shoppers looking for a hit of heat. The Italian Style Herb Meateors feature a blend of classic Italian ingredients including parsley, thyme, basil, and oregano. Completing the line-up is the Sweet BBQ Meateors, offering a savoury-sweet taste from the classic base of tomato, vinegar and mustard.

Meateors are naturally rich in protein at 9g per bag. These ready-to-eat meatballs are a convenient way to boost protein intake, whether that’s adding them to lunches, enjoying them as a pre-or post-workout snack, or grabbing them for a delicious on-the-go option.

Yvonne Adam, chief marketing officer at The Compleat Food Group, home of Meateors, noted how that although the meat snacking category is continuing to show impressive growth, there is a high demand from shoppers for more variety, with chicken being the most common protein, “meaning pork is a relatively untapped opportunity. This is where our Meateors come in.”

“We’re proud to fill this gap in the market with a tasty, convenient option that boasts all the functional benefits of being protein-packed, therefore keeping consumers fuller for longer, as well as maintaining a great texture,” Adam added. “We’re incredibly excited to be launching these new products under a vibrant new brand, Meateors, which is sure to disrupt the category with its fun and tasty range packed with flavour.”