Macpac announces a new user-friendly, contemporary website
Stockport-based Macpac has launched its new website which has been specially developed to better reflect the company’s position as one of the UK’s leading independently owned thermoformed packaging manufacturers.
The intuitive, modern design now boasts a clear focus on sustainability throughout, further underlining Macpac’s commitment to producing plastic packaging products that are 100% recyclable and contain a high level of recycled materials.
Improved site navigation makes it easier for users to find relevant information via visual menus and simplified market categories. It also offers an enhanced user experience on mobile devices.
Simon Firth, sales manager at Macpac comments: “It is increasingly important for us to make information regarding our products and in-house capabilities such as design and tooling departments, more readily accessible to our current and potential clients both in the UK and globally.
“A key aim was to ensure the new website truly reflected the scale of the business and capacity for further growth whilst reinforcing our brand values and influence at the forefront of plastic packaging.
“However, it was equally important not to lose the personal touch we are known for so the use of new photography helps capture our processes and people for a true ‘behind the scenes’ feel,” he concludes.
In a move aimed at a more aesthetically pleasing look, new content and images showing finished products have been incorporated within sector-specific categories covering Macpac’s key areas of expertise including food & drink, pharmaceutical, horticultural, non-food / retail and manufacturing.
As well as offering a more in-depth look into main corporate initiatives such as innovation and recyclability, the website also features an improved wax melt catalogue featuring full 3D visuals of the packs and end products.
Related content
