Lipton gives the kombucha market a taste explosion
Lipton’s strong and refreshing Lipton Kombucha collection marks the brand’s first foray into the kombucha market in the UK.
The innovation is poised to shake up the market, according to the drinks maker, and tap into its immense potential, promising a burst of flavour and variety for new drinkers to the category and existing kombucha enthusiasts.
The new Lipton Kombucha, available now, is a combination of great tasting flavours, including Strawberry Mint, Raspberry and Mango Passionfruit.
Lipton, the UK’s number one ice tea brand, is looking to tap into the kombucha segment opportunity further.
The launch, says Lipton, looks to bring a wide variety of customers into the space and bring kombucha to the mainstream with new, delicious tasting Lipton Kombucha flavours.
The kombucha market has been growing rapidly at 39% since Covid (Nielsen IQ RMS Total Coverage, Carlsberg Britvic Defined Kombucha universe, Value sales, 52w/e 21.12.24) and is now valued at an impressive £33 million (Nielsen IQ RMS Total Coverage, Carlsberg Britvic Defined Kombucha universe, Value sales, 52w/e 21.12.24), showing the growth opportunity this represents for retailers. As experts in tea, Lipton has blended kombucha with natural fruit flavours, the brand’s famous Lipton tea and tiny bubbles to make a great new drink for customers, which is low in sugar, low in calories and made with naturally fermented tea.
Ben Parker, VP sales off-trade, Carlsberg Britvic, noted the popularity of the kombucha trend and believed Lipton has created a product that can introduce even more people to the category and its benefits.
“As a brand, we are in a good position to grow an exciting category and we’re really looking forward to shoppers being able to try the flavours and for retailers to reap the current untapped rewards of stocking it,” Parker said.
Lipton Kombucha is available in 250ml single cans and multipacks of four, meeting demand for those on-the-go moments as well as for at-home enjoyment.
The launch will be supported by the new campaign ‘Kombucha-cha-cha’, dramatising how Lipton Kombucha makes individuals feel alive with tea that’s bursting with life, delivered with great taste and flavour.
