Kronen helps Alzarro Dönerworld with ‘take-and-bake’ doners
Kronen machines are efficiently handle the processing of vegetables and salad leaves used in the preparation of take-and-bake doner kebabs.
At the beginning of 2024, the company Alzarro Dönerworld put its new production facility in the German town of Korbußen into operation. When manufacturing its unique take-and-bake doner kebab, the company relies on Kronen machines for the automated processing of its ingredients.
The company places high value on using fresh ingredients with no preservatives. The “Dönerback”, a sealed pocket of dough filled with chicken, sauce and vegetables, is available from the refrigerated counters of various retailers. Consumers can simply take the doner kebab home and bake it in their oven.
The concept behind the new food invention was developed and registered as a patent by the company founder, Mustafa Demirkürek. In 2024, they started industrial production of the doner kebab, for which Kronen machines process large quantities of vegetables and salad leaves.
The new production facility uses a variety of Kronen machines to process the ingredients for the doner kebab, including the PGW XL grid cutter, the GS 10-2 belt cutting machine, the GEWA 3800 V ECO washing machine, theKS-7 PLUS lettuce and vegetable spin-dryer, theK230 salad and delicatessen mixing machine and the KUJ-V cutting machine. The machines, some of which are combined to form a processing line, are used to cut, wash and spin-dry lettuce, cabbage, onions and tomatoes to be used as fresh ingredients in the Dönerback kebab.
Kronen worked in close cooperation with the team from Alzarro Dönerworld for both the planning and commissioning of the salad leaf and vegetable processing machines. The comprehensive expertise of the Alzarro team in the field of doner kebab production was combined with Kronen’s long-standing experience in industrial food processing to perfectly adapt the processing solutions to meet Alzarro’s requirements.
Mustafa Demirkürek noted the reliability and a high degree of automation of the units when purchasing the machines to enable us the business to process large quantities with the lowest possible staff requirements.
“We have constructed a brand-new production hall and equipped it with machines that enable us to achieve high processing quality and automated production,” explained Mustafa Demirkürek. “We want to offer our revolutionary take-and-bake doner kebab in supermarkets in Europe and beyond and we are able to produce up to 250,000 kebabs per day.”
Following the premiere of the new product at the “Grüne Woche” exhibition in Berlin in January, the Dönerback was introduced to supermarkets in the summer and has been a successful product ever since. It is currently available from refrigerated counters at Edeka, Kaufland, Globus, V-markt and Rewe in Germany and from Billa in Austria. Further expansions throughout Europe in locations such as Finland, the Netherlands, Norway, Sweden, Italy, Switzerland, Turkey, Denmark and France are also already being planned. To guarantee the freshness of the product, the kebabs are delivered to the supermarkets directly on the day of production or the day after at the latest.