KP Snacks is adding a daring new Smoky Bacon taste to its well-known Hula Hoops line in a reduced plastic outer sleeve that is being rolled out across existing Hula Hoops core 6-pack multipacks, removing 24 tonnes of packaging annually.
Inspired by the taste of grilled bacon, the launch balances a smoky flavour with the brand’s famous crunchy texture. Launching in Asda from 31st March and Morrisons from 19th May, the new product expands one of the nation’s favourite crisp brands, purchased by 28m UK households each year.
Launching in a multipack, the new Smoky Bacon variant capitalises on the strength of this format, with multipacks driving over a third of (crisps, snacks and nuts) CSN sales [1]. Hula Hoops BBQ Beef is the best-selling multipack within the “meaty & BBQ” flavour segment [2] and the new addition complements the range with a strong, meaty flavour that appeals to consumers. The new product capitalises on the strength of the “bacon” flavour partition in CSN, worth £74m and growing +10% YOY [3].
The Hula Hoops Smoky Bacon multipack is well-positioned to add fun and excitement to both at-home and packed lunches, with 62% of buyers opting for Crisps, Snacks and Nuts as part of their meal. [4]
Sasha Finan, brand manager at Hula Hoops, says: “We’re excited to launch a brand new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200 million RSV milestone last year. The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”
The new product will join Hula Hoops’ core range, featuring well-loved flavours Original, Salt & Vinegar, BBQ Beef and Cheese & Onion. It will be available in 6 x 24g multipack format. The multipack segment is the second largest in the category, valued at £1.8 million [5]
[1] Nielsen IQ, Total Coverage, Total Value, MAT 28.12.24
[2] Nielsen IQ, Total CSN, Meaty & BBQ Partition Value Sales, MAT 28.12.24.
[3] Nielsen, Total CSN, Bacon Partition Value Sales, L52WE, 18.05.24.
[4] Mintel CSNP report UK 2023
[5] Nielsen IQ, Total Coverage, Total Value, MAT 28.12.24
