Kerry 2025 Taste Trends offer insights on future food and beverage innovation

November 21, 2024 Editor

Kerry has unveiled its 2025 taste trend predictions, aiming to drive business growth by aligning product development with evolving consumer preferences and expectations.

Kerry’s 2025 Taste Trends offer expert-led analysis of the leading flavours, ingredients, and innovations that will shape the food and beverage landscape in the coming year.

A focus of this year’s report is pairing fun with functional, ensuring great tasting products with real health benefits and giving the consumer maximum benefits from fewer ingredients. The report offers a glimpse of what consumers will be eating and drinking in 2025, allowing Kerry customers to create solutions to meet evolving consumer preferences.

Developed in collaboration with taste experts and validated by Kerry’s global insights team, Kerry says its trends spotlight the “why” and “how” behind emerging flavours. This year’s report highlights six key themes shaping flavour experiences,

Imagination Infused: explores daring flavour pairings, like spicy citrus.
Roots Redefined: showcases the modern reinterpretation of traditional cuisines, ensuring every bite and sip is both a comfort and a discovery.
Little Luxuries: focuses on small indulgences that elevate everyday experiences.
Fun with Functional: delivers health benefits alongside delightful flavours.
Clean & Simple: emphasises transparency, and products with minimal ingredients and maximum benefits.
Chain Reaction: underscores sustainability across the supply chain.

These trends are a precursor to the 2025 Taste Charts which will launch in January and will showcase an extended list of flavours across 13 distinct regional markets, organised into Mainstream, Key, and Up & Coming categories.

This comprehensive resource provides product developers with essential insights to create appealing, locally resonant flavours that align with regional trends, supporting innovation in food and beverage markets worldwide.

Kerry invites food and beverage companies to explore the opportunities for product innovation that arise from the dynamic integration between taste and nutrition, essential for achieving sustainable nutrition goals. For more information about Kerry’s 2025 Taste Trends, visit here.