Just Love Food Company launches new Confetti Traybake for Allergy Awareness Week
Just Love Food Company, a UK Inclusive Celebration Cake company known for its allergen-safe vegan and gluten-free cakes, is launching a brand new Confetti Traybake with no nuts, no milk and no egg for Allergy Awareness Week 24 – 30th April 2023.
Just Love’s Confetti Traybake will launch into Tesco and Asda nationwide this month to coincide with Allergy Awareness Week.
The vanilla-flavoured traybake cake covered in multi-coloured sugar pieces serves nine and is perfect for informal celebrations hand-finished with beautiful, piped frosting (RRP £6).
Made in a nut-free, peanut-free, milk-free factory and registered with The Vegan Society, Just Love’s Confetti Traybake has no artificial colours or flavourings.
Just Love Food Company was founded in 2010 by father Mike Woods after his children were diagnosed with life-threatening nut allergies and Mike found it heart-breaking that they could not share the cake at parties. Spotting a gap in the market for allergen-free cakes, Just Love is now available nationally and is seeing rising consumer demand in line with the increase in allergies, dietary needs and choices.
Two million people in the UK are now cited as living with some form of food allergy [Natasha’s Law] and a growing 2% are practising vegans, [YouGov 2022] meaning providing one celebration cake for everyone to share can be a minefield.
Just Love’s new Confetti Traybake is nut free, milk free and egg free and is certified vegan, which Just Love says is the “ideal inclusive centrepiece” to serve at informal celebrations both for Allergy Awareness Week and all year round.
