Jolly’s Drinks introduces a revitalising NPD and grows nationally
The independently owned Cornish soft drink company Jolly’s Drinks, which produces the best-selling Ginger Beer in Cornwall, is expanding quickly around the country to get its beloved beverages into stores all throughout the United Kingdom.
This March, Jolly’s is also introducing two new items as part of this exciting expansion.
- Sparkling Orange – a vibrant blend of zesty orange and delicate botanicals, crafted with Jolly’s own Cornish Spring Water. A sip of sunshine in every can.
- Cola Zero Sugar – a classic Cornish cola, with its very distinctive flavour profile, infused with herbs and spices to add depth, now with zero sugar.
Both products are available in 250ml cans in a case of 24, with an SSP of £1.60 per can.
Cheryl Ingram, managing director of Jolly’s Drinks, noted that since revitalising Jolly’s Drinks in 2019, the business has significantly extended its reach and distribution beyond Cornwall.
“Our direct-to-consumer sales highlight a strong nationwide demand for Jolly’s, and with recent listings in Morrisons in the South West, it’s clear there’s enormous potential for national expansion – particularly with our Ginger Beer, which continues to fly off the shelves,” Ingram observes.
With taste appeal, health, and wellbeing all driving purchasing decisions, Jolly’s believes this is a fantastic opportunity for retailers to enhance their drinks range with a refreshing and distinctive offering.
Ingram adds: “We’re Cornwall’s number one Ginger Beer for a reason, and we’re excited to bring it to retailers nationwide. Plus, with our latest additions – Sparkling Orange and Cola Zero Sugar – joining our full range, we’re ensuring there’s a Jolly’s drink to suit every taste.”
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