Jack Daniel’s and Coca-Cola RTD launches in Great Britain
Jack Daniel’s and Coca-Cola have officially announced the launch of Jack Daniel’s and Coca-Cola ready-to-drink (RTD) in Great Britain (GB).
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola RTD is inspired by the classic bar cocktail known and enjoyed around the world.
Last year, Jack Daniel’s and Coca-Cola announced that they would be teaming up to provide the drink in a convenient, ready-to-drink format.
The product resulting from this global agreement between the two iconic brands will hit shelves in in Great Britain alongside other markets in Europe – before expanding to other global markets in Latin America and Asia throughout 2023. The product debuted in Mexico in November 2022.
A Coca-Cola Zero Sugar version will also be available in Great Britain.
Nikos Koumettis, president Europe OU, at The Coca-Cola Company, said: “Jack Daniel’s and Coca-Cola RTD was born ready to be a fan-favourite, boldly bringing our flavours together to form this iconic pairing. Both of our brands are inspired by our fans’ endless innovation in mixing the best, to get the best, and we can’t wait for them to give this a try.”
Marshall Farrer, EVP, chief strategic growth officer and president Europe, from Brown-Forman, the owner of Jack Daniel’s, comments: “We are thrilled that Jack Daniel’s and Coca-Cola RTD is expanding to new markets, delivering the unique taste that was made to set the standard for bar calls around the world to our fans in Europe.”
Elaine Maher, associate director at Coca-Cola Europacific Partners and distributor of Jack Daniel’s & Coca-Cola RTD in GB, said: “This is a huge moment for us, for our customers and for the alcoholic ready-to-drink (ARTD) category. The UK is the biggest ARTD market in Europe and expected to grow significantly by 2030, driven largely by pre-mixed cocktails [IWSR]. Within this, whisky-based variants are in growth [IRI Supermarkets] – and what better brands to join forces to accelerate this growth than Jack Daniel’s and Coca-Cola.
“Jack Daniel’s and Cola is already the No.1 pre-mixed SKU in GB worth £38m RSV [Nielsen] and with consumer testing revealing that shoppers are more likely to pick up the new Coca-Cola co-branded Jack Daniel’s ARTD SKU [MMR], we’re confident further growth will follow particularly as we’re also making a Coca-Cola Zero Sugar option available in GB.”
“Convenience and simplicity are key for in-home occasions, and with Jack Daniel’s & Coca-Cola now available in a ready-to-drink format, consumers can now easily replicate the perfect serve of this iconic ‘bar call’ drink at home.”
The packaging boldly integrates iconic qualities of both brands – the red Coca-Cola logo written in its classic Spencerian script, combined with the elegant, black Jack Daniel’s Old No. 7 design – emphasising that the Jack Daniel’s and Coca-Cola RTD is born ready to be the best because of its quality ingredients. The can and packaging, which features two of the world’s most recognisable and valuable trademarks in “Coca-Cola” and “Jack Daniel’s”, will include clear responsibility messaging stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age.
The Coca-Cola Trademark is the number one soft drinks brand in retail [Nielsen], delivering £102.6m of value growth over the past 12 months [Nielsen], led by Coca-Cola Zero Sugar [Nielsen].
