interpack 2023: Greiner Packaging celebrates 40 years with K3 inspired connected experience
Greiner Packaging, in partnership with creative technology studio Appetite Creative, has created a fun and interactive connected experience to celebrate the next iteration of its industry leading sustainable K3 packaging.
As part of its 40-year celebration at the cutting edge of innovation, Greiner Packaging says it will use its presence at Interpack to showcase the benefits of its self-separating K3 packaging via a web app based connected experience.
Accessed via a QR code, the bespoke experience taps into the motto of the K3 anniversary campaign ‘often imitated, never equalled’, and who better to embody it than Elvis Presley himself.
The entertaining Elvis-themed connected experience includes a recycle ball game where users jump a ball to separate the cardboard wrapper from as many plastic containers as possible to gain a leaderboard top score.
Showcasing the environmental benefits of this new iteration of the self-separating packaging, the experience highlights the user-friendly easy-to-recycle experience offered by K3. Sharable Elvis AR filters are available for trade show conference attendees to enjoy, alongside a quiz to test their knowledge about the packaging.
Three prizes are available daily at the show for the top three players who have collected as many points as possible and climbed to the top of the leaderboard. The winners will be announced at the end of every day, and prizes include an Air Up drinking bottle, Chipolo Bluetooth Tracker, and Premium Kavodrink bottle.
“We have been working for over four decades to keep improving cardboard-plastic combinations, making them even more user-friendly and, crucially, even more environmentally friendly. We’re thrilled to celebrate this milestone while showcasing the latest K3 iteration at Interpack through an entertaining, interactive and educational connected experience available for every delegate to enjoy,” said Jörg Sabo, global director marketing and innovation at Greiner Packaging.
“This connected experience combines interactive shareable content with the clear message that as the inventors of K3, the team at Greiner Packaging know packaging inside out. Bringing to life the benefits of this sustainable and practical packaging, we hope everyone at Interpack has fun with the connected experience, and competition to be top of the leaderboard gets fierce,” said Jenny Stanley, managing director at Appetite Creative.
The web app tracks real-time interaction, such as average engagement time, age, location, number of visitors, return visitors and social media shares, including GDPR-compliant personal data to enable the brand to optimise its marketing and better understand consumers.
The smart packaging connected experience can be accessed via QR codes printed on K3 cups and on the Greiner Packaging booth at C42 / Hall 10, available from 4th-10th May at Interpack in Düsseldorf.
