Ingredion has added its first functional native, clean label gelling starch to its clean label product pipeline with the introduction of Novation Indulge 2940.
The minimally processed, functional native corn starch provides “unique gelling and film-forming properties”, making it highly suitable for dairy and alternative dairy cheese and batters and breadings as well as delivering novel texture and mouthfeel as well as natural claim enablement.
Novation Indulge 2940 offers a consumer-preferred “corn starch” label, which is highly recognised and more accepted by consumers globally compared to most hydrocolloids and other common food additives for texture, according to Ingredion’s ATLAS proprietary consumer insights.
In EMEA, corn starch gained 20 percentage points in consumer acceptance between 2020 and 2023, a sign that the ingredient is broadening its appeal further, across categories.
“To formulate vegan pizza cheese or coated fried products and deliver on a clean label has been a challenge in the past. Not only can we now offer an innovative solution, we can also improve the stretch or crispness during holding time, respectively,” said Constantin Drapatz, senior marketing manager EMEA, clean & simple Ingredients, Ingredion Incorporated. “With Novation Indulge 2940, we meet growing clean label segments like batters and breadings and finally match the great story of more sustainable eating with a clean label.”
Consumer interest on the importance of what is listed on a product label has grown rapidly in recent years, with 73% of EMEA consumers requiring products made with only recognisable ingredients, according to ATLAS.
Novation Indulge 2940 will help food brands achieve the flexibility required by today’s health-conscious consumer, delivering a clean label ingredient that doesn’t compromise on texture or taste.
Ingredion added that Novation Indulge 2940 can support cost stabilisation and improved cost-in-use thanks to the ingredient’s reliable supply.
