IFF will create nutrient dense products for nutrition-conscious consumers
Manufacturers can now tap into a world of exciting possibilities with health and weight management through IFF’s range of solutions to support consumers striving to achieve and maintain a healthier weight.
With new research indicating a rapidly evolving health and weight management landscape, IFF is now partnering with experts in nutrition, metabolic health, and obesity to create new concepts to meet the growing demand for tasty and nutrient-dense options.
“We believe IFF technologies and expertise in nutrition science are best positioned to co-create with our customers to offer new products and formulations that win in the marketplace and help consumers achieve and maintain a healthy and sustainable lifestyle,” said Erik Fyrwald, IFF chief executive officer. “Consumers increasingly want nutritious choices that fit their weight management journeys but offer the best quality and flavour.”
Social listening research by IFF shows that conversations around developing a healthier relationship with food grew by 242 per cent in the US, while conversations about mindful eating grew by 190 per cent globally in the last year (IFF Consumer Intelligence Social Listening Insights, 2024).
Further results have shown that conversations related to anti-obesity medications (AOMs) have increased in volume by 48 per cent but decreased in sentiment by 11 per cent, suggesting that consumers are interested but less receptive to the idea of taking AOMs. The number of consumers trying to consume protein is rising rapidly – from 59 per cent in 2022 to 71 per cent in 2024 (2024 IFIC Food & Health Survey).
Anti-obesity medications reduce appetite and help people feel fuller for longer. An estimated 7 per cent of American adults (24 million people) will be on an AOM by 2035, according to study conducted by Mattson. 92 per cent of Americans taking AOMs were eating less, with overall consumption dropping by as much as 1,000 calories a day (Mattson Webinar ‘Obesity Medications: Understanding their impact on Food and Beverage Behavior’, May 2024).
The use of AOMs has allowed consumers to prioritise healthier choices. They are commonly advised to focus on nutrient density, increasing protein and fibre intake and reducing calories by avoiding sugary beverages and alcohol.
With demand for healthier and high-protein options set to accelerate, IFF is enhancing the existing suite of solutions for healthier, flavourful and nutrient-dense products which include:
- Proteins – a broad portfolio of proteins from different sources. IFF protein solutions are designed to deliver great taste and texture with high-quality nutrition and sustainability benefits. High-quality proteins have been shown to increase satiety and help maintain muscle mass on a calorie-restricted diet.
- Flavours – a suite of high impact top notes and consumer-preferred tonalities to make every sip and mouthful a genuine sensorial delight. IFF Flavorfit modulation technologies enable creation of healthier products with natural flavours, supporting manufacturers by improving perception in sweetness and saltiness, enhancing mouthfeel and masking undesirable off-notes like bitterness. IFF Flavorfit can also bring juiciness and freshness to applications like healthier protein bars and help in reducing the dryness.
Fibre – Litesse fibre solutions offer great functionality for healthy weight management in formats like powders, beverages, bars and gummies. Litesse Ultra can support metabolic health and help manage weight by promoting satiety and controlling overall appetite and caloric intake. Additionally, in combination with the probiotic Howaru B420, it can further help to control fat mass and increase lean body mass.
IFF’s Product Design AR Experience allows companies to experiment with ingredients, explore technologies and build their own concepts, ranging from healthy baked goods and snack bars to gourmet dishes: https://iffapps.com/product-design/
