Iberdrola launches East-West Digital to develop and commercialise AI
Image: Iberdrola
East-West Digital has been launched as a new company by Iberdrola, dedicated to developing and commercialising AI-powered digital solutions for sustainability.
The plan is for East-West Digital to leverage innovations developed by Iberdrola Innovation Middle East, which was established as a global digital solutions innovation centre by Iberdrola at the Qatar Science and Technology Park in Doha in 2018.
Santiago Bañales, Managing Director of Iberdrola Innovation Middle East and CEO of East-West Digital, explains that East-West Digital is the natural progression of the work begun with Iberdrola Innovation Middle East.
“Our AI-based solutions are already enabling the electrification of the global energy system. East-West Digital will bring to market a portfolio of AI-driven digital solutions for business and government clients, working closely with integrators and strategic partners to scale technologies that support global sustainability goals,” he said at the launch.
“In doing so, we aim to align with broader efforts to support the growth of a knowledge-based economy and attract top talent, in line with the goals of Qatar National Vision 2030.”
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Iberdrola Innovation Middle East was established to develop innovation and consultancy services towards the digitalisation of Qatar’s electricity system in the areas of smart grids, renewable integration and energy efficiency, and to serve as a hub for the group’s activities in the Middle East.
Areas of focus for the networks have included advanced metering, sensors, cybersecurity and virtualisation and for renewables integration, advanced control design and hybrid system sizing.
There has also been a focus on catalysing prosumers through energy management and smart mobility.
Sheikh Ali Alwaleed Al-Thani, CEO of Invest Qatar, adds that the launch of East-West Digital is a testament to the ongoing collaboration with Iberdrola Innovation Middle East that was initiated with a MoU in May 2022.
“[The launch] marks a significant milestone in our ongoing efforts to foster innovation and sustainability in Qatar. By leveraging cutting-edge AI technologies, East-West Digital will not only enhance our digital landscape but also contribute to global sustainability goals.
“This venture underscores our commitment to supporting projects that drive economic growth and technological advancement, reinforcing Qatar’s position as a hub for innovation and excellence.”
