Horlicks rolls out new pudding flavour

Starting November 6th, Poundland will offer a new Jam Roly Poly pudding flavour, providing sweet-toothed shoppers with a nostalgic, malted treat.

Like the popular existing pudding flavours in the range, Banoffee Pie and Cherry Bakewell, Jam Roly Poly is a fun take on the bestselling ‘Horlicks Instant’. It maintains the creamy, delicious, malty flavour of Horlicks while enabling shoppers to indulge in the taste of the beloved British pudding at any time of day.

Rebekha White, brand manager at Aimia Foods, noted that the new Jam Roly Poly pudding flavour harks back to “fond childhood memories” of one of the nation’s favourite sweet treats.

“Complimenting the existing pudding flavours, we are excited to introduce our latest innovation to the malted category and further enhance our dessert-inspired range with an appetising addition,” she said.

The Horlicks brand was acquired by Aimia Foods in April 2018. Comforting families for 150 years, it is the oldest malted drink brand (in fact it is older than the tea bag which dates from 1904), and has nourished soldiers, given sustenance to explorers and fortified athletes since 1873.

Made in Britain since 1906, Horlicks has a strong British heritage, and formed part of the forces kit bag during WW2 due to its ‘complete and well-balanced nourishment’.

With over 25 production lines across 225,000 sq ft of product site space, Aimia Foods pack, manufacture and distribute a wide range of food and beverage products in a number of different packaging formats, with particular specialism in blending and manufacturing ambient, dry, powder-based products.

Based in Haydock, Aimia covers a multitude of markets and categories for retail, cash & carry, food service, vending as well as offering a co-manufacturing service across the business.

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