Horlicks expands reach to the young family market
Horlicks is making its first foray into the young family market with its brand-new product, ‘Horlicks Kids, Chocoland’.
The iconic malted drink brand is marking the launch by collaborating with Star Wars: Skeleton Crew, and a three-month ‘moments out of this world’ campaign that includes in-store activation, DOOH 6s, influencer partnerships, digital content and paid social campaigns.
Horlicks Kids, Chocoland’ is designed to be a fun, nutritious and chocolatey addition to the range for young families.
Horlicks Kids has been crafted to fuel imaginations and encourage creativity, with a vitamin mix tailored to dietary requirements. The add-milk beverage is also suitable for dairy-free and vegan diets.
Horlicks Kids Chocoland (270g) is available in Tesco now.
Rebekha White, brand manager at Aimia Foods, manufacturers of Horlicks, noted how the launch taps into the Horlicks brand and its unique taste, which have been loved for more than 150 years.
“Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand and will unlock a younger family household,” White said. “Chocoland maintains our distinctive malt flavour but with added chocolatey appeal. HFSS compliant and dairy free, this makes Horlicks Kids a great choice for parents and carers looking for a tasty after-school treat to keep children going until dinner.”
She added: “We are thrilled to be launching Horlicks Kids with a collaboration with Star Wars: Skeleton Crew. Chocoland has been designed to inspire imaginations and fuel adventures alongside creating moments that matter for families. With the launch of Star Wars: Skeleton Crew, a series which follows four kids on an adventure across the galaxy, families can explore these two exciting galaxies together in ‘moments out of this world’ this festive season.”
