Hip Pop reveals a bold rebrand clarifying its purpose
Hip Pop has unveiled a striking rebrand that makes its mission clear – real ingredients, real refreshment and a drink best enjoyed live.
Inspired by the mantra “Get Real”, the new identity, created with Robot Food, features a bold design, vibrant fruit illustrations and packaging that stands out, not blends in.
In a category dominated by artificial sweeteners and overhyped health claims, Hip Pop offers a refreshingly honest alternative. Founders Emma Thackray and Kenny Goodman are on a mission to bring better soft drinks to the masses – delicious, fun and genuinely good for you.
Emma Thackray, co-founder of Hip Pop, commented: “This rebrand isn’t just about standing out; it’s about standing for something. People want real ingredients, real taste and real refreshment. We’re here to shake things up and prove that great-tasting soft drinks can also be good for you.”
Made with real fruit and live cultures – free from artificial sweeteners – Hip Pop’s soft drinks are lightly sparkling, gut-friendly and low in calories without compromising on taste.
Named the UK’s fastest-growing carbonated soft drinks brand in 2024 (Hip Pop grew 255.2% vs YA, Source: Circana, 52 w/e 28 Dec 2024), Hip Pop is proving that ‘better-for-you’ doesn’t have to mean boring. The rebrand marks the next chapter as the brand expands its retail presence.
The newly designed cans are available from Sainsbury’s, M&S, Ocado, Co-op and more.
