Hip Pop in commercial partnership with Zizzi

Gut-loving beverage brand Hip Pop has announced its most recent commercial partnership with Italian restaurant chain Zizzi as two of its delicious drinks launch in over 100 branches across the UK and Ireland.

Hip Pop’s refreshing Apple & Elderflower Kombucha and award-winning Strawberry & Pineapple Kombucha have been selected to complement Zizzi’s new autumn menu, which launched on the 15th October.

Vegan-friendly and 100% natural, Hip Pop’s Kombucha is a fermented tea infused with live cultures proven to support gut health. The Strawberry & Pineapple Kombucha has been recognised by Great Taste – the world’s largest and most trusted food and drink accreditation scheme – having been awarded two stars earlier this year, making Hip Pop an official Great Taste producer.

Emma Thackray, co-founder of Hip Pop, said: “Since Hip Pop was founded in 2019, we’ve continued to produce delicious functional drinks that not only taste good but do good too. Our entire range is 100% natural, vegan-friendly and low in calories, making every single one of our products a healthy and tasty alternative to traditional fizzy drinks.

“This year has been one of our best yet – as well as launching in multiple new retailers, Hip Pop was named the fastest growing brand in its carbonates category (source: IRI, 52 w/e 18 May 2024). Launching in Zizzi is yet another achievement for us as a business and a huge testament to all the steps we have taken to become the go-to functional soft drinks brand, with no compromise on taste.”

Hannah Avery, senior product manager at Zizzi added: “We are really excited to launch Hip Pop’s Kombucha onto our autumn menu at Zizzi throughout the UK. We think it’s really important to have some lower sugar and functional choices on our menu, but first and foremost they have to taste amazing – which Hip Pop does. With two exciting flavours launching (Apple & Elderflower and Strawberry & Pineapple), I can’t wait for our customers to give them a try.”

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