Henkell Freixenet targets premiumisation with new products
Henkell Freixenet introduces new product developments from several of its sparkling wine brands at this year’s TFWA conference in Cannes.
After a good start in the first half of the year, the sparkling wine market producer says it is further pushing the prosecco category and targeting growth by focusing on premiumisation as its portfolio in the global trave retail (GTR) channel increases.
Henkell Freixenet identifies Europe still as the strongest region for GTR where growth is reached this year focusing on the strategic brands Mionetto and Freixenet. Especially for Mionetto, which is a well-known and important brand in the GTR portfolio, the company sees Americas (USA & Canada) and APAC as regions brimming with potential for travel retail growth, where Prosecco has a place in the sparkling wine category.
Targeting the global trend towards premiumisation in GTR, Henkell Freixenet also sets strategic focus on its prestigious portfolio including Segura Viudas Cavas and the new Freixenet French Sparkling range – two sparkling wine quality products, within an attractive packaging and affordable price.
“Our focus in 2024 is to present the Freixenet Cordon Negro relaunch while we finalise celebrating the 50th anniversary for this hero product within our portfolio. For the near future, we also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with the amazing taste. Not forgetting pushing our Mionetto Aperitivo, now with and without alcohol. The exciting new alcohol-free addition complements the highly successful Mionetto Aperitivo Spritz, offering consumers a perfect pairing for enjoying Mionetto Prosecco,” says Ramon Olive head of sales of GTR.
At the TFWA World Exhibition & Conference in Cannes, September 29th – October 2nd 2024, Henkell Freixenet will showcase its expanded range, new product innovations and branding updates for 2024 (Booth: F11, Hall: Blue Village).
Freixenet also announced a year-long celebration in honour of the 50th anniversary of its beloved international sensation, Freixenet Cordón Negro. Freixenet, the most international brand of sparkling wine, is to debut a new refreshed packaging.
The new core label design reinforces the brand’s quality and consistent craftsmanship, it includes iconic brands cues and features the
new brand logo.
“We are thrilled with the new design” says Pedro Ferrer, co-CEO & vice-president Grupo Freixenet. “It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”
Freixenet has debuted new French Sparkling Wines, Freixenet Brut Royal and Rosé Royal, which are presented in strikingly elegant
packaging plus the Mionetto spritz with or without alcohol.
Segura Viudas has announce the launch of its latest collection of premium cavas: Brut Vintage and Rosé Vintage – all presented in sleek and iconic bottles, inspired from the brand´s icon cava Segura Viudas Reserva Heredad.
