Harry Kane officially announced as the face of Insane Grain’s brand-new crisps
Harry Kane has officially announced that he is the face of Insane Grain’s brand-new crisps, available exclusively on its website and TikTok Shop until stocks last. Not only is Harry the face of the new crisps, but he has also just announced his investment in the challenger brand.
Insane Kane Strikin’ Hot Crisps offer an explosion of spicy flavour with a clever twist to honour Harry Kane’s prowess on the field – the limited edition snack is set to score on taste and boost gut health simultaneously.
Insane Grain, who was determined to get Harry Kane as its ambassador, undertook several against-the-grain stunts to get Kane’s attention (all of which are documented on their TikTok), such as sneaking into his dressing room and switching his official shirt to an ‘Insane Kane’ version as well as erecting a giant billboard asking him to be their ambassador.
Insane Grain was valued at nearly £6 million at its most recent funding round and has raised about £1 million in total.
The collaboration paves the way for an exciting new generation of crisps, with Kane’s passion for healthier living combined with Insane Grain’s vision for the future of snacking. Insane Kane crisps also contain Sorghum – a super grain packed full of nutrients. The range also has a probiotic that delivers a world-first gut-health benefit in a crisp format. The new product is also gluten-free and contains less fat than traditional crisps, resulting in a healthier way to indulge.
Insane Grain uses cutting-edge augmented reality (AR) technology to create an interactive experience for each pack, where fans can scan a QR code to bring Harry to life.
To give the Insane Kane Strikin’ Hot Crisps the premium treatment they deserve, each limited edition box will feature a sleek black design reminiscent of must-have tech products such as the iPhone. The front of the box will display a striking gold silhouette of Harry Kane’s iconic goal-scoring stance, along with his signature, making this a keep-sake item for die-hard fans. This is why each box contains two packs – one to eat and one to keep.
Harry Kane noted how Insane Grain is a really exciting brand to be involved with.
“Their persistent efforts to catch my attention, coupled with proof that they could deliver a range that my fans love, made it an obvious choice for me. We share a genuine passion for healthier snacking options, and I can’t wait for people to try these Strikin Hot snacks,” he said.
Founder of Insane Grain, Rushina Shah commented: “Finally we’ve scored Harry Kane as our brand ambassador and the face of our crisps – this really is a dream come true. For months, we have been trying to get Harry’s attention and prove to him why we were the right crisp company to join.
“We know that to sell millions of crisps, you need an incredible footballer backing you and we wanted to be the next-gen version of the well-known brand before us! When the limited edition packs sold out so rapidly, we knew that we were onto something and were able to use this to show Harry why he should get on board. The response to the limited edition packs has been extraordinary. We’ve also got some very exciting upcoming plans, which we can’t wait to share with everyone soon.”
